Made to Stick

Made to Stick: Why Some Ideas Survive and Others Die

Author: Chip & Dan Heath

This is an awesome book. I was looking for book on storytelling this is an ideal book on that.

Made to Stick focuses on telling your story/message in a way that it sticks with the audience. Author focuses on very common themes like Simplicity, Unexpectedness, Concreteness, Credibility, Emotions, Stories to make the stories stick.

Book also has some good punch line which are good. The one I liked and remembered was “Avoid burying the lead. Don’t start with something interesting but irrelevant in hopes of entertaining the audience. Instead, work to make the core message itself more interesting.”

Other Good quotes:

  • "And that’s the great thing about the world of ideas — any of us, with the right insight and the right message, can make an idea stick."
  • "Becoming an expert in something means that we become more and more fascinated by nuance and complexity."
  • "Abstraction is the luxury of the expert. If you’ve got to teach an idea to a room full of people, and you aren’t certain what they know, concreteness is the only safe language."

It is really great book to read. I will try to take authors class if I get a chance it is that good. Enjoy.